Market Overview
East Flanders is a dynamic province in Belgium characterized by its blend of historic urban centers and expanding suburban areas. Anchored by the university city of Ghent, the region supports a diverse retail landscape that caters to both local residents and commuters along major transport corridors. The supermarket sector in East Flanders reflects this diversity, with a total of 399 locations operated by nine active retailers as of March 2026. The market is moderately concentrated, with the top three supermarket chains—Delhaize, Carrefour, and Aldi—accounting for over 60% of all stores, indicating a competitive environment with a mix of full-service, value, and discount formats.